In the late 80’s and early 90’s, a brand was born from the Southern California surf scene and swept through the clothing landscape to redefine the look and ideology of casualwear. That brand was Stussy, that guy was Shawn Stussy. With his success came opportunities and Stussy's clothing was inspired by an international group of musicians, skaters, DJ’s and artist with similar taste. From there, Stussy grew organically from youth movements and inadvertently revolutionized the streetwear business. Shawn Stussy to this day is still recognised as the OG of streetwear and the brand continues to dominate!