The RVCA brand name pronounced: Rew-Ka, was developed first and formost out of the "V" and "A" = which symbolizes the balance of opposites and how they Coexist: Nature x Industrialisation, Woman x Man, Past x Present...Future. Today. Tomorrow. Life. At Base Streetwear we love the cool direction of RVCA clothing, including the womens dresses, prints and pants and mens hoods, shirts and tees.